Merna is the CEO of a consulting start-up, looking for a development strategy. She gathers her team and does a SWOT Analysis. Merna started her Swot analysis by performing research and learning that she should begin by identifying the internal factors (S, W) and then move on to the external ones (O, T)

Following the team's study, Merna determined that the company’s primary assets are its agility, technical competence, and low overheads. Because of this, They are able to provide exceptional customer service to their client base.

The company's weaknesses are related to their small size. To enhance the abilities of the small number of employees, Merna needs to invest in the training and development of her employees. She also needs to develop a retention strategy to avoid losing important team members.

Merna sees potential in providing local companies and government entities with quick-response, high-value services. Given that its competitors are slow adopters, the company is likely to be the first to market with innovative products and services.

The threat is large-scale changes in the market, for which Merna needs to keep up with new technologies. Given this, she must keep a careful eye on her main competitors.

 

 

Strength

Weakness
  • The company can respond fast since they have no red tape and do not require upper management permission.
  • The company has good customer service because they have a good time to dedicate to the clients. 
  • The main consultant has a good reputation in the industry.
  • The company has small overheads and fixed cost, which enables them to provide their services at reasonable prices.
  • The company has several prospects for future success.
  • The company has a small market presence.
  • The company did not build a strong reputation yet.
  • Small number of employees with a limited skillset in several areas. 
  • The company has unstable cash flow.

Opportunities

Threats
  • The government wants to support collaboration between the public and private sector. 
  • There are several upcoming technologies that the company can adopt faster than competitors.

 
  • The development of some new technologies has the potential to alter the market beyond our ability to adapt.
  • The market has a weak barrier of entry. Any market position that the company acquires can be wiped out by a shift in the strategy of big consulting companies.

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