Opportunity:

Car emissions produced by fossil fuels are a leading cause of air pollution and climate change. With these risks at hand, governments and scientists strive to find eco-friendly alternatives.

Hydrogen fuel cells make a clean and sustainable option where hydrogen and oxygen are combined to produce electrical energy and water. However, this electrochemical process uses platinum as a catalyst- an expensive raw material that makes the fuel unaffordable. 

Solution:

Innovators can create a new process that replaces two-thirds of the expensive and rare platinum with a cheaper catalyst, reducing the cost of hydrogen fuel cells up to 40%.

To push this new alternative on a global scale, substantial funds are needed to produce prototypes and commercialize the invention.

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