Main Agenda Workshop | Developing your strategy using a fast start roadmapping approach

Roadmapping is a powerful strategic planning technique that is integral to creating and delivering strategic plans. Its flexibility enables an application for a large variety of scopes: different types of organizations, sectors, a whole business, and a business unit or even for a product or process. This session will introduce you to the IfM’s fast-start roadmapping approach and guide you through a hands-on case study, showing how it can help your organisation to align digitalization, sustainability, R&D and commercial objectives, develop a strategy and identify its implementation pathway. You’ll learn about the graphic and collaborative nature of roadmapping and how this facilitates strategic alignment and dialogue between functions from across your organisation.

Meet the Experts

Diana Khripco | Cambridge University

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