Digital Marketing: General Guide on Designing your Website

Having an appropriate platform to showcase your products and services (offerings) is crucial for a successful e-commerce business. Being able to display your products attractively can determine whether you’ll be able to turn prospective customers into actual ones, i.e.: your conversion rate.

To start your e-commerce website, you need to be thoughtful about the colors, typography, and fonts. Such details make a significant difference in the customer experience on your website.

Using a unified color palette throughout your website is essential to make it comfortable for the user’s eye. This leads to a better reflection of your brand identity. The chosen font is also vital to your brand. It should be easily readable, so you need to use a font that is informative but also casual, according to the tone of your brand.

The figure below highlights five main sections that must be included in your website followed by some tips to take into consideration in every section:

1. Design the catalog of your products and services. Here are some key points: 

- Your offerings must be clear and have descriptive titles that match the respective image, which must be of high quality.

- You need to make sure that the correct number of available items in stock is accurate, as well as the right pricing for each product. 

2. Design the home page

Next, you move to design your ‘Home’ page, which is the first page your prospective customers see. Here are some things to take into consideration: 

- The home page should include a catchy headline, with your business objective clearly stated.
- You can also include the Call-to-action (CTA) statements, such as: Buy Now, Use Promo code, to help convince websites visitors to complete their orders.

3. Construct your ‘Contact’ page

This page is an essential part of your customer experience, as customers need to feel that your business can be easily reached out to if needed. By providing your business email, chatbot, and telephone number, you create a space where customers can share any concerns or questions they might have. 

4. Design your ‘About’ section

In this section, you can describe the story of your business, what your products resemble, and why your customers should buy them.

5. Create your ‘Policy’ page

This page outlines your business policies explicitly for users, such as the return and exchange policies, as well as your shipping policy. 

General tips:

There are some general tips that you need to take into account while designing your website:

- People tend to focus more on the visuals than the text, therefore, your business needs to add high-quality pictures or/and videos that truly reflect your products.

- You need to also consider the layout of your website, which is the organization of visual components on web pages. You need to make sure it allows smooth navigation and is of logical order.

- In addition, you should have a clickable CTA where applicable throughout your website for easier and higher conversion.

Finally, you need to consider mobile responsiveness. A lot of people now use their phones for browsing, so you need to make sure that your website is compatible with mobile phones and its width adjusts to the screen’s width for a smoother customer experience. For more information, click here.