The gender gap in education has narrowed substantially in the MENA region in recent decades. However, this positive development is not yet reflected in the labor market. Overall, the MENA region still has one of the largest gender gaps in the world in the labor market and in income. More economic participation by women would significantly drive the region's prosperity and growth. Targeted support for women to enter the workforce and participate in private enterprises is therefore essential. On the consumer side, women already make a significant contribution to the MENA region's economy, as they are strongly involved in private household purchases.