There are popular misconceptions about the marketing discipline. Marketing activities are commonly limited to shopping, however, it stretches beyond selling a product or service. Furthermore, many people assume they have extensive marketing knowledge, based on their shopping experiences and exposure to advertisements.
This introductory course will teach and allow you to practice credible theories of marketing. It will explain the key points of marketing management in the simplest way and pave your road as an expert in the marvelous discipline of marketing.
Course duration: 5 weeks
Number of modules within the course: 12
Entity offering the course: Indian Institute of Management (IIM) –Bangalore
Language of instruction: English