A paying customer is what it takes to develop an idea into a business. And this is the focus of this course. This will allow you to expand your target customers, setting in motion your activities toward a powerful enterprise.
While creativity is highly required in entrepreneurship, a methodical approach is inevitable for it to succeed. This course will teach you this combination of creativity and discipline.
Precisely, Entrepreneurship 101, will teach you the following skills:
(a) Conduct Market Segmentation,
(b) Select your Beachhead Market
(c) Develop End-User Profiles
(d) Calculate your Total Addressable Market Size,
(e) Understand your Customer Persona
Course duration: 10 weeks
Number of modules within the course: 7
Entity offering the course: Massachusetts Institute of Technology (MIT)
Language of instruction: English