If you want to gain knowledge about brand management fundamentals and how to build an excellent brand, this is the course for you. The brand management course explains key points such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. This course explains the main theories, principles, and frameworks of brand management in addition to examples from separate markets, particularly India.
Course duration: 5 weeks
Number of modules within the course: 10
Entity offering the course: Indian Institute of Management (IIM) –Bangalore
Language of instruction: English