ICC-ESCWA CoE Fifth Webinar | How to define, reach and convert your ideal customer

ICC-ESCWA Centre of Entrepreneurship
ICC-ESCWA Centre of Entrepreneurship Centre of Entrepreneurship
webinar log


Join us for the fifth session in a series of webinars

targeting SMEs in the Arab region!


Have you been struggling with growing your audience or getting new clients online? Are you launching advertising campaigns but not getting the expected results?


The fifth session on April 19th features Jennifer Kanaan, Digital Marketing Consultant and Founder at Skill Surfing, and it highlights the framework and tools that entrepreneurs can use to convert online visitors into customers and grow their businesses.


Sign up for our free webinar on Wednesday, April 19th at 11.00 GMT | 12.00 CET | 13.00 Beirut



  • Understand consumer behavior online.

  • Understand the marketing conversion funnel.

  • Learn how to get crystal clear on your ideal target audience.

  • Learn how to create messages that resonate with your audience.

  • Example of Facebook Advertising Campaigns.



At the end of the webinar, Jennifer will announce a special and valuable gift for up to 10 business owners committed to growing their businesses.


About our Speaker


Jennifer Kanaan is a digital marketing strategist and communication consultant with experience working with startups, SMEs and iNGOs. She specializes in customer acquisition, content marketing, digital advertising, and growth hacking. Jennifer has mentored for regional and international startup incubators and accelerators such as Seedstars, Flat6Labs, Arabnet, and Altcity.


Comments (12)

Joelle Yazbeck
Joelle Yazbeck Centre of Entrepreneurship

Thank you Nasrudin for your kind words! It's a great pleasure to give SMEs access to learning opportunities and growth resources.

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