The United Nations Economic and Social Commission for Western Asia (ESCWA) is launching, on 7 April 2022, the eCommerce Acceleration Programme (eCAP), with the support of the ICC-ESCWA Centre of Entrepreneurship (CoE) and the International Trade Centre (ITC), to empower Arab small and medium enterprises (SMEs) through their transition journey into online selling.
The eCAP programme will build the capacity of up to 100 SMEs from the Arab region to transition into online selling, either by developing their transactional eCommerce websites or by selling on existing online marketplaces. Participating SMEs will benefit from business and technical expertise, one-year support and critical setup fees to build/optimize the online platform or sell on existing marketplaces, one-on-one coaching, in addition to exposure and access to networking opportunities.
Eligible SMEs must be registered and operational in one of the Arab countries and should have a working product or service that can be sold online. Moreover, SMEs must have an online presence through social media or through an existing website not fully optimized and should be willing to dedicate 1-2 team members for the project.
SMEs can sign up to the programme by filling in the online application form, which is available in English, Arabic and French. The deadline for submitting the online application form is 20 April 2022 at 23.00 Beirut time (GMT+3).
The objective of the session is to give SMEs the opportunity to learn more about the programme, hear more about the training and the coaching, meet the organizers and some of the coaches, and to ask questions.
The primary target audience would be the SMEs, who would benefit from the programme, and the secondary audience are the business enablers and the business community, who would see this as a growth opportunity for their entrepreneurs and would recommend SMEs from their network.