Arab Creative Market Webinar Series Narratives That Matter: Creativity with Purpose and Impact

Narratives That Matter: Creativity with Purpose and Impact
Arab Creative Market Webinar Series

In a region where creativity drives identity, innovation, and resilience, Arab creatives face persistent psychological and strategic challenges. This six-part webinar series—organized by ESCWA in collaboration with the ICC-ESCWA Centre of Entrepreneurship and the Creativity Lab for Empowerment and Innovation—offers interactive, human-centred sessions to help creatives and cultural entrepreneurs grow with purpose.

The series is designed to strengthen storytelling and branding through self-awareness, purpose-driven marketing, and empathy-based strategies. Participants will engage in experiential learning, co-creation, and regional case studies to build authentic narratives, adopt innovative tools, and foster emotional resilience in their work.

Key Themes Include:

• Self-awareness as the foundation of marketing
• Purpose-driven positioning and strategic branding
• Resilience and mental well-being in creative work
• Storytelling in the digital age
• Human-centred design for authentic audience engagement

Details:

📅 Dates: 18 & 25 June, 2, 9, 16, and 23 July 2025

⏰ Time: 16:00–17:30 (Amman time)

🌍 Language: Slides in English; sessions in Arabic

🎯 Target Audience: Arab creatives, cultural entrepreneurs, SMEs, and innovation stakeholders

📌 Format: Interactive, 90-minute sessions using storytelling labs, design thinking, and creative collaboration tools

🔹 Session 1: The Golden Rule for Self-Actualization – Know Yourself Before You Start Your Marketing

🗓 Date: 18 June 2025
🕓 Time: 16:00–17:30 (Amman time)
💬 Language: Arabic (Slides in English)
In this interactive opening session, participants will explore the critical link between self-awareness, purpose, and authentic market presence. Learn how understanding your identity can transform the way you connect with your audience, and begin shaping a narrative that truly reflects who you are.

👉Register Here

🔹 Session 2: Purpose-Driven Positioning – Turning Self-Awareness into Strategic Market Presence

🗓 Date: 25 June 2025
🕓 Time: 16:00–17:30 (Amman time)
Build on your self-awareness to shape a strong and strategic market identity. This session helps you align your values with audience expectations, rebrand with intention, and increase visibility — including mastering your “Google me” moment.

👉Register Here

🔹 Session 3: Enhancing Resilience in Creative Work – Mental Health, Well-being, and Sustainable Creativity

🗓 Date: 2 July 2025
Creative work is powerful—but also emotionally demanding. This session addresses burnout, fatigue, and the emotional toll of creative expression. Learn how storytelling can serve as a therapeutic practice for healing, resilience, and sustainable inspiration—featuring real-life reflections from Arab creatives.

👉Register Here

🔹 Session 4: Creative Marketing and Innovative Storytelling in the Digital Era – Marketing with Meaning in the Age of Distraction

🗓 Date: 9 July 2025
In a world of endless scrolling and short attention spans, how do you make your message stick? This session unpacks the power of micro-narratives, short-form video, and emotion-driven messaging to cut through the noise. Learn how to tell stories that spark connection, inspire action, and create meaningful engagement.

👉Register Here

🔹 Session 5: Human-Centred Design for Marketing (Part 1) – Designing Marketing Strategies That Start with Empathy and Real Customer Needs

🗓 Date: 16 July 2025
This session introduces Human-Centred Design (HCD) as a transformative approach to marketing. Learn how empathy, co-creation, and user testing can uncover real audience needs and shape campaigns that feel both personal and purposeful. Through hands-on exercises, participants will explore how HCD leads to deeper trust and smarter resource use.
 

👉 Register Here

🔹 Session 6: Human-Centred Design (Part 2) – Applying Empathy-Driven Design to Strengthen Brand Connection and Customer Trust

🗓 Date: 23 July 2025
Building on Part 1, this session dives deeper into applying Human-Centred Design to real-world marketing challenges. Participants will co-create solutions using empathy maps, customer journey tools, and testing frameworks—helping creatives connect more meaningfully with their audience. Learn how empathy-driven design can enhance brand trust, engagement, and impact.
 

👉 Register Here